Brand Consultancy _ Creative Direction

A tight selection of brand identity and editorial design projects for independent lifestyle brands, start-ups as well as individual brand creation.

Creating assets ranging from simple wordmarks to elaborate logos, in depth brand guidelines, image curation and creation and editorial design.

Each project is tailored to the individual client's needs, brand & client base.


Susanne Johnson –

Branding, Photography +

Editorial Design.

Working with designer and product manager Susanne Johnson to produce her personal brand, portfolio and stationery suite as well as shooting the campaign for her Sustainable Hemp Collection.


Objective: To create a memorable and slightly abstract canvas for Susanne’s personal brand that allows her work to speak for itself.

Mil y Una Notas –

Branding, Photography +

Editorial Design.

Mil y Una Notas is a collective of young Spanish classical musicians, producers and creators, who have come together to offer musical events and entertainment of the highest standard. Mil y Una Notas’ visual identity tells stories of Arabian Nights, the Secret Garden and warm, Mediterranean summer nights.


Objective: To build an identity that is highly appealing on an emotional level
and speaks to a very international audience.


Laura Helen Searle – Branding + Illustration.

Working with London-based Knitwear Consultant Laura Helen Searle on building her visual identity. A nod at midcentury masculinity, with an elegant feminine font, bold shapes and warm colours.

Objective: To capture the essence of Laura’s personal style as a designer, including her passion for pairing vintage with the ecclectic contemporary.


Roof East, Stratford –
WTF Creative

A clean and modern identity for East London’s urban rooftop park in the heart of Stratford. Bright colours and clean lines stand out amongst the mix of greenery and concrete.


Objective: To create an identity that is versatile and easy to use on various surfaces, backgrounds and shapes. An identity that pops, is modern, memorable and appeals to the international millennial.


Queralt Ferrer –
Branding +
Editorial Design.

Creating an understated wordmark and coffeetable retrospective of Design Director Queralt Ferrer’s work. Capturing two decades at the helm of Massimo Dutti and more recently Marks & Spencer. Combining a classic modern font with raw materials in natural hues and undyed papers.


Objective: To create a sophisticated design vehicle to portrait an impressive portfolio of iconic designs from two of Europe’s best known fashion brands.

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