Brand Consultancy _ Creative Direction


Strategy & Branding Workshop

Build a compact social strategy and foundations of
a brand identity with the help of the experts

Date: TBC

South East London

£250 per person

This workshop is for you if you are selling a service or product and are looking to strategically grow your business and create a visually elevated brand on Instagram.

If you're not sure if this workshop is for you or want to find out more on how it could benefit your business, you can book a 15 minute consultation call with Julia or Toni.

"As a small business that was new to Instagram, I felt I really needed some advice and guidance as to how to use it best. I had mastered Facebook but didn't understand how Instagram would, or even should fit into my marketing plan. I had started using it but very ad hoc and with no real purpose..."


Held by

Julia Wetzel – Marketing Expert

Toni Din – Branding Consultant & Creative Director

Workshop goals

An intimate hands on workshop of 4–5 people, where we ask you to complete a few tasks ahead of our session so we can be sure to maximise our time together. 


By the end of the workshop you will have created the framework for a compact Instagram strategy and walk away with the foundation of your mini branding suite.

You will learn how to

  • How to set objectives on Instagram that align with your business goals

  • Create a user persona 

  • Define content pillars to support your brand (and brand story) and values

  • Map out content ideas and different content formats

  • Understanding the concept of hero, hub and hygiene content

  • Setting up a content calendar

  • Tips on organising and scheduling your content

  • Use of hashtags

  • How to translate your strategy & values into a relevant brand identity and visual output

  • Curate a strong brand mood board 

  • Understand the emotive relevance of an on point colour palette

  • Pick relevant typography

  • Define your tone of voice

  • Populate your content calendar with visually consistent imagery

  • Find the image treatment for you and not be swayed by visual trends

  • Set up basic brand guidelines as a continuous & cohesive reference

Julia Wetzel – Marketing Expert

Julia is the founder of JDW, a marketing consultancy helping creative businesses and start ups to grow organically with strategic marketing and social media. 
She has over 12 years experience working in marketing for big corporates such as Westfield shopping centres and spent six years in-house at design studio Tom Dixon before starting her own business. 

Toni Din – Brand Consultant & Creative Director

Toni Din is a Brand Consultant and Creative Director specialising in custom creative and brand services, strategy and sustainability for brands. 

Toni has over twelve years experience in the UK and German markets. Working both agency and in-house for some of the world’s biggest names, leading creative teams as well as supporting individuals on their journey of building a successful brand.


Terms & ConditionsCancellations need to take place 48 hour prior to the event in order to receive a full refund. We reserve the right to cancel the event at any time and in the case of such an event will issue you with a full refund.

Tickets are sold on a first come first serve basis and need to be paid up front. Spaces are limited to a maximum of 5.

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